Vivino, an overall champion
Vivino, worldwide number 1 wine app has high hopes for wine lovers in France

Our brief / Objectives

Context
Establish legitimacy as world leader via an initial key statement
Client issue
How to stand out fast when making a foray into the French media?
Brief & objectives
Position Vivino as leader (worldwide number 1 wine app)
Demonstrate the impact and efficiency of Vivino

Our approach

  • A two- phased message: Business & Lifestyle
  • A CEO Profile in the high distribution consumer press via a press tour and 1to1 interviews added a lifestyle event with demos to introduce Vivino to consumer media
Our results
  1. 70 media pieces during a 4 month PR campaign
  2. 43% of results in the business press
Discover our case studies
An extract of skills and expertise