SWISS Air takes off in the French media
Swiss Air decodes the little things that French people do in the run-up to the holiday take-off.

The brief / Objectives

Context
How to generate consumer media coverage and raise brand awareness via an original consumer research topic
Client issue
How to generate consumer media coverage and raise brand awareness for SWISS?
Brief & objectives
Accompany the media drive
Production of a consumer survey – « The little things people do in the pre-holiday period » to increase visibility for SWISS in the French media landscape

Our approach

  • Production of the survey « The little things people do in the pre-holiday period »
  • Wide circulation of the survey in the media in collaboration with the research institute
  • Identification of key figures and salient points in an infographic
  • Publication of a press release
  • Circulation of the press release and infographics to a wide spectrum of specialized « Lifestyle / Tourism » journalists
  • Delivery of goodies to 35 specialized Lifestyle journalists
Our results
  1. Over 50 media pieces (including le Parisien and le Figaro national dailies)
  2. Over 124 million online visitors
  3. 46 419 Facebook and 38 304 Twitter mentions
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