LIFESTYLE

références clients gastronomie

Spanish Olives or how to encourage the French consumer to eat Spanish olives

 

Presentation

Cap & Cime PR worked alongside Spanish Olives, world leader in the production of table olives, promoting Spanish olives in the French consumer market.

 

Context

Consumption of table olives had previously been limited to the aperitif context, thus presenting narrow perspectives for market growth.

 

Objectives

  • To create value for general consumption of table olives – not just for tapas and apéritif
  • To demonstrate the versatile and practical uses of table olives in cookery recipes
  • To create added value to their Spanish origin as a quality label

 

Approach

  • We created a concept called « Mix’n’Olives » which offered the opportunity to create combinations of olives with an infinite range of ingredients, ranging from sweet to savoury!
  • We developed a 360° communication plan, including press tasting sessions, creation of recipes by star chefs, advertorials in the Food media, a 100% olive Food Truck in busy consumer districts, a competition for students in the catering sector, a partnership with l’Atelier des chefs dispensing themed training sessions throughout France, a Facebook page ….

 

Results

  • + 155 media results /per annum
  • + 20% increase in Internet traffic
  • + 33 000 Facebook fans