Public Relations

Beyond our personal contacts and nurtured relationships with the media and issuing traditional press releases, we consider the nature of our task as « influence management». Nowadays, influence is far less concentrated and  requires focusing on leverage tools which are more varied than in the past, naturally both via journalists and politicians, but also through institutions and associations in addition to the input of  the general public who detain a new influence via social groups on line.

Our role? To accompany our clients and assist them in reaching these spheres of influence to enhance their notoriety, their credibility and their brand reputation in order to become the preferred choice in  their sector.

4 stage global methodology

Reflection

audit, messages development, training for public speaking

Production

contents (videos, texts, sound) and creation of an action plan

Communication

Implementation of the actions in line with your messages, DNA, news and current affairs.

Analysis

impact measurement of online and offline coverage in quantity and quality

Intervention

Our challenge is to identify the various aspects of story-telling which will get your message over to your customer base within the framework of a media context which is undergoing profound change. It is our job to ascertain which action plans and ideas are the most creative and appropriate to provide a whole new dimension to PR and create the preference with media and influencers for your company.

agence de relation presse

Corporate

Media training
Sector monitoring
Mapping of influence and stakeholders
Drafting of press tools
Identification of speaking opportunities
Image and reputation management
Positioning of spokespeople
agence de relation presse

Products

Benchmarking and competition monitoring
Brand and product launches
Event organization (food tastings, street marketing, cookery workshops, sampling …)
Brand positioning (brand book, wording, graphic design
Media partnerships
Purchase of advertising space

Our role ?

  • Accompany our clients
  • Enable them to act on their sphere of influence
  • Gain in notoriety, credibility and reputation to be preferred by their publics