Enterprise, an effective consumer survey
Enterprise, worldwide car rental leader decodes French driving habits

The brief / Objectives

Context
How to generate visibility in the consumer press and gain media traction – in the absence of hot topics in the news
Client issue
How to position Enterprise, not just as a car rental company but also as a mobility expert?
Brief & objectives
Consolidation of presence in the media.
Reinforcement of Enterprise in the lifestyle press by creating a media opportunity via a consumer survey.
Position Enterprise messages positioning the company as a “drivers’ habits” expert

Our solution

  • Creation of a survey of French driving habits
  • Wide dissemination of a survey on French drivers
  • A 4 prongs content generation: driving with children aboard, getting lost, holidays, car maintenance
  • Creation of an infographic and a press release on the theme « French drivers and the sense of direction »
  • Circulation to the lifestyle media of infographics and personalized follow-ups
Our results
  1. 30 media items secured
  2. 3 articles in #1 daily news, Le Parisien
  3. Over 10 300 shares on social media
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