42Tea or the success of the Kickstarter launch
42tea presents the sophistication of oenology applied to the world of tea and the discovery of flavours via a connected device. In other words, it is a startup with taste! 42tea aims at becoming the key actor in the tea sector for tea drinkers with a sophisticated palate.
After a successful launch at last CES 2016 tradeshow in Las Vegas, 42tea asked the agency to develop its online community to ensure success for its Kickstarter campaign.
- Leverage online influencers as ambassadors of the Kickstarter.
- Drive awareness of this new device for tea-drinkers
- Drive coverage in major online media influencing the influencer and social media
- Give an exclusive preview of the product to key online influencers (bloggers, Igramers, Twittos…)
- Push a funny video demo as an exclusive to KOI
- Push the Kickstarter link with a financial incentive for themselves to KOI
Results (in 8 DAYS!)
- 4 media interviews
- 183 online publications including the campaign’s link coverage
- +18,3K % coverage online mentions vs. the rest of the year with NO ads!
- $6,500 raised (80% in France) in 8 days on a monthly goal of $15,000